As a freelancer or a working for particular agency making commercial is always a challenge and filled with lots of fun. Most of the people finds commercial during their favorite programs on TV pretty annoying but me as a animator finds it incredibly exciting and engrossing,ogling on idiot box these days had never been so exciting because of these awesome commercials.
Have you ever wanted to do a TV commercial?
Recently Google had published a video on How to do commercial in Five easy steps.
But This instructional video was actually aimed for the commercial making specially for Google TV.
Though its quite educational i want you guys toread a bit more on how to make a commercial aimed for larger broadcast i.e cable TV you tube or commercial on web.
Some tips are here that works quite well for TV commercials are.
Who are you talking to? this is the first question you should ask your self,keeping in mind that 20% of your costumers comes out from 80% of your audience.your potential costumers can be new or old but they should be properly informed and involved with you product or service.
second comes what you are?,who are you? what makes you so special that people should go for your product or service in-spite of thousand of other similar products available to them. sometime better.Ask yourself what you are best at then ask why that is important and why that does matters.
Third Brand personalty figure out your brand personalty and convey your massage to make it compelling unforgettable.and here we comes in, creative people.this is where things like music and visual elements comes into play.
Next comes call of action. convey your offer to the costumer so that he can adept the message quite easily you have to be very specific about what you are offering. It should be memorable way to deliver it. that's why we sometime use a slogan or phrase to stick with it in such a way that its becomes the part of our brand.
And Finally comes our participation of creative people Actors directors scripts visual artists, animators visual or cg creators.your commercial should be scripted and edited according to the Above description.
like your message,offers,brand specs etc.these simple steps can provide you a rough but deep insight of how to do commercial.
Have you ever wanted to do a TV commercial?
Recently Google had published a video on How to do commercial in Five easy steps.
But This instructional video was actually aimed for the commercial making specially for Google TV.
Though its quite educational i want you guys toread a bit more on how to make a commercial aimed for larger broadcast i.e cable TV you tube or commercial on web.
Some tips are here that works quite well for TV commercials are.
- Who are you talking to?
- Who are you?
- What is your brand personality?
- What is the offer?
- Time to make you commercial.
Who are you talking to? this is the first question you should ask your self,keeping in mind that 20% of your costumers comes out from 80% of your audience.your potential costumers can be new or old but they should be properly informed and involved with you product or service.
second comes what you are?,who are you? what makes you so special that people should go for your product or service in-spite of thousand of other similar products available to them. sometime better.Ask yourself what you are best at then ask why that is important and why that does matters.
Third Brand personalty figure out your brand personalty and convey your massage to make it compelling unforgettable.and here we comes in, creative people.this is where things like music and visual elements comes into play.
Next comes call of action. convey your offer to the costumer so that he can adept the message quite easily you have to be very specific about what you are offering. It should be memorable way to deliver it. that's why we sometime use a slogan or phrase to stick with it in such a way that its becomes the part of our brand.
And Finally comes our participation of creative people Actors directors scripts visual artists, animators visual or cg creators.your commercial should be scripted and edited according to the Above description.
like your message,offers,brand specs etc.these simple steps can provide you a rough but deep insight of how to do commercial.
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